Vinyl’s revival isn’t just a trend. It’s a meaningful shift in how a new generation experiences music. The Vinyl Alliance presents groundbreaking new research on the attitudes, behaviors, and motivations of Gen Z vinyl fans, drawing from 2,500 survey responses, a dedicated Gen Z focus group, expert interviews, and deep industry analysis. This session will unpack the results, revealing a rich, nuanced picture of why young listeners are embracing vinyl in 2025 — not just for music, but for identity, mental well-being, and a sense of community. Moderated by the Vinyl Alliance, this expert panel unites influential voices from across the vinyl industry to explore key findings and discuss how labels, artists, and retailers can better understand and engage with this crucial, growing fanbase. An essential conversation on the future of vinyl and the next generation of collectors.
Mit: Andreas Kohl, Daniel Plasch, Johanna Bauhus
